Free PDF Critical Moments: The New Mindset of Reputation Management, by Bill Coletti

Free PDF Critical Moments: The New Mindset of Reputation Management, by Bill Coletti

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Critical Moments: The New Mindset of Reputation Management, by Bill Coletti

Free PDF Critical Moments: The New Mindset of Reputation Management, by Bill Coletti

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Review

"Crisis hits you when you least expect it. Bill's years of experience and calming disposition truly helped us through a crisis, and his thought process on reputation management is second to none. I would highly recommend Critical Moments to CEOs." --John Keating, President of Business Operations and Supply Chain Protein Enterprise, Cargill"In a crisis you want a battle-tested veteran. And you want someone like Bill Coletti who can not only put out the immediate fire, but help ensure there is no long-term damage to a firm or individual's reputation. Coletti learned it all the hard way, in the trenches. You can learn it all the easy way by picking up Critical Moments."--Mark McKinnon, creator and cohost of Showtime's The Circus, and former media advisor to George W. Bush and John McCain"For any organization today, reputation has never been more critical or less stable. Bill Coletti offers deep experience and plain-spoken wisdom that will help you understand the stakes, navigate the challenges, and make smart decisions while everyone is watching."--John McGrath, Senior Vice President of Communications & Marketing, The College Board"I've had the opportunity to work side by side with Bill during high-stakes crisie of all stripes. I can say unequivocally, if you're in a fox hole, you will want Bill by your side."--Dan Bartlett, Executive Vice President of Corporate Affairs, Walmart "Bill has a deep grasp of the dynamics in our new "reputation economy," and his insight and experience are invaluable to any executive navigating it."--Brad Shaw, former Chief Communications Officer, Home Depot

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From the Back Cover

A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help or harm your business's standing with the public. While not all crises can be avoided, your company's reputation can be managed with an empowering, strategic framework designed to proactively maintain your image before disaster occurs. In Critical Moments, corporate communications expert Bill Coletti reveals how you can build reputational excellence by meeting the needs and expectations of the public. He takes you step-by-step through his Four A's--Awareness, Assessment, Authority, and Action--that will help you develop your company's situational understanding, research agenda, operational risks, and action plan to recover and grow your reputation. Missed customer expectations can seriously damage a company. Bill Coletti provides a logical management framework for the least manageable aspects of corporations.

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Product details

Paperback: 200 pages

Publisher: Lioncrest Publishing (August 21, 2017)

Language: English

ISBN-10: 1619616769

ISBN-13: 978-1619616769

Product Dimensions:

5.5 x 0.5 x 8.5 inches

Shipping Weight: 11.2 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

33 customer reviews

Amazon Best Sellers Rank:

#420,913 in Books (See Top 100 in Books)

"The company owns its brand, but the public owns its reputation." There couldn't be a better statement to represent the scope and importance of this book. Critical moments was a quick yet insightful read. While I don't come from the communications / PR space, there is a lot to take away from this book. I learned that, like an individual's reputation, a company's reputation is critical to success. To maximize a company's reputation, it is important to create strategies and policies around it. This book will teach the c-suite that after managing a crisis, the first step to repair a company's reputation is NOT action. Just like a product launch, a reputation policy launch should be laid out with the same rigor, and this book provides the steps to master a company's reputation. I plan to take the skills I learned and incorporate it into my career by remembering that partnering with the public and influencers early in a product / service development can lead to less backlash, stronger external support, and higher investment returns.

The “4 A’s” of reputation management and the framework discussed in the book are good tools for the manager, general counsel or board member looking for approaches to monitor, manage and fix reputation areas for any organization. Coletti writes in an engaging and easy to approach style. A good read.

Since I read the book in the summer, I find myself referencing regularly the pages of the book as a framework for conversations and actions with clients. Other books on communications are filled with interesting stories, this book is a modern framework for success in today's practice of authentic and effective communications -- from the four A's to the notion of "unobvious influencers." Coletti's deep knowledge and experience are at the reader's disposal. Those of us that don't take advantage of his wisdom and expertise while managing our own critical moments are missing an opportunity to shine.

This book strikes a good balance between theory and practical how-to. The author clearly sets forth the essentials of reputation, and then walks you through a systematic plan for developing, protecting and managing your company's reputation. It will help you expand during good times, and be prepared to manage during critical moments.

As a PR veteran, I've seen -- and written -- lots of those thick crisis scenario binders that never quite anticipate the big scary crisis lurking around the corner. This book takes a much more modern, proactive approach to reputation management that employs specific practices to help you avoid, manage and recover from crises in a more intelligent and practical manner. Those scary moments now become critical moments or opportunities to burnish a positive reputation moving forward. A must read for comms people!

Bill Coletti’s book provides insight and protocols to build and protect a corporate reputation. Clear, straight forward strategies based on the author’s years of experience in the C-Suite. A must read for any leader or leader in training.

While more and more organizations begin to recognize the importance of reputation management in today's corporate landscape, Critical Moments provides a straight forward approach to a concept that many leaders value, but are unsure of how to tackle. Coletti’s invaluable expertise in this field provides clear and actionable insights for addressing reputation management, not only for the C-suite, but anyone in the communications field looking to protect or bolster the reputation of their business.

This book provides a clear path for any communications team in crisis, and for teams who want to get ahead of the game. Real-life examples and Coletti's real-life experiences provide the narrative needed for the reader to apply the principles in the real world. The C-Suite should read this book to understand the power reputation has over brand beyond products and services—and to understand the challenges faced by the communications department. Buy it today to be prepared tomorrow.

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